The full, final logo for Random Trash, a clothing line.
Random Trash is a bespoke clothing label that focuses on one of a kind pieces. The logo is a possum head used in a similar manner to the Lacoste alligator. Drawing the head focused on a series of mostly minor changes until the final was selected. The lesson here is sometimes it takes a little while to get things just right. The typeface used is BDA Telly, a typeface designed to emulate type found on children's television. 

A short form label for Random Trash.
Designing the opossum head
The final over a black background
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