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Demon Darkglow Twitch Collateral

Date: December, 2020

A relatively new endeavor in graphic design is streaming channel branding. When approached by Twitch user Demon Darkglow, he requested something that involved or evoked tobacco and leather for his channel. The background photo fits the brief exactly, using leather products and a cigar without the label showing. The logo was developed to look like an old stamp akin to demonology texts centuries ago, but somewhat updated. It is a profile portrait of a character he has been perfecting and using for years so it was important to get this done right while creating a new branding for him. The typeface used for this project is called Sheepman, developed by Dharma Type as a replication of a nineteenth century woodblock font. It also fits thematically with the horns and general aesthetic requested.